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Negotiation – A Communication Skill

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Negotiation – A Communication Skill, as defined by the Oxford Dictionary, is a “discussion aimed at reaching an agreement.” It is a vital skill in today’s world, transcending various aspects of life, from business to personal interactions. Negotiation is not about winning or losing; instead, it’s about finding a mutual agreement that benefits all parties involved, as emphasized by an unknown source. In the words of Chester L. Karrass, “In business, you don’t get what you deserve, you get what you negotiate.”

At its core, negotiation is a process through which disparate parties come to terms with a particular issue or dispute. In modern times, negotiation skills are highly sought after, making candidates proficient in persuasion and influencing more desirable in job markets. A successful negotiation is one that produces a mutually beneficial outcome for all parties engaged in the process. Negotiation skills can be applied in a wide range of situations, and they often begin to develop in childhood, such as when a parent persuades a child to eat healthy food by offering rewards like chocolates, toys, or screen time.


During negotiations, it’s essential to focus on interests rather than positions. Your position represents what you want, while your interest explains why you want it. By concentrating on the interests of all parties involved, you are more likely to reach an agreement that satisfies everyone. Additionally, separating people from problems can help foster a more constructive negotiation atmosphere.
Here are the top seven negotiation skills that can lead to success in any negotiation:
Preparation: Preparation is the cornerstone of negotiation success. Thoroughly research the product or subject of negotiation and understand the person you are negotiating with. Information is power, so arm yourself with knowledge to guide the negotiation effectively.
Listening: Effective negotiators possess strong listening skills. Devote more time to carefully listening to the other party’s perspective rather than discussing irrelevant matters.

Asking Good Questions: Craft insightful, open-ended questions to gather essential information and insights during the negotiation. Effective questioning can streamline the process.
Communication: Strong communication skills, both verbal and written, are crucial. Clarity and precision in communication prevent misunderstandings and keep the negotiation on track.
Patience: Patience is a virtue in negotiation. Take your time to discuss each point thoroughly, ensuring a clear and amicable outcome, thereby avoiding future confusion.
Interpersonal Skills: Building and maintaining positive relationships with all parties involved can make challenging negotiations more manageable.
Problem Solving: Effective negotiators are adept at problem-solving. They approach issues with an analytical and logical mindset, focusing on mutually beneficial solutions rather than personal goals.

In summary, negotiation is the art of reaching agreements that benefit all parties involved. It is a skill applicable in various domains of life, and mastering it requires preparation, active listening, effective questioning, clear communication, patience, strong interpersonal skills, and adept problem-solving. As Roger Dawson wisely noted, “The most powerful negotiation position is having options.” Ultimately, negotiation empowers individuals to go beyond what they want and secure what they can effectively negotiate.

DISTRICT 105

Where Leaders Are Made